Internet = Pun

“Instead of asking 'why isn't this text coherent?', the hypertextual reader is more likely to ask 'how could this be coherent?' By placing so much emphasis on the inferential properties of each link, hypertext encourages a style of reading which elevates the importance of lexical-level connections over global conceptual continuity” (Tyrkko, 2007)

From

Tyrkkö, Jukka (2007). Making sense of digital textuality. European Journal of English Studies. Volume 11, Issue 2 August, pages 147 – 161

one of the more interesting academic texts I've read in a while

oh, finals.

Duncan